Bumble — a UX case study

Brad: Drink after the conference? Elizabeth: The whole gang? Brad: Just me. Others flying back tonight. Elizabeth: OK. Hotel bar 7? Brad: See u there. Nothing happened that first night. Yes, Brad had flirted. Yes, Elizabeth had flirted back.

Case Study | Leading International Dating Website

Designing a concept app for dating in Ghana where users can find prospective dates online. Often times, this can be a problem which results in finding it hard to date socially. But in the world of technology, people are finding ways to connect online especially through social media.

Best-seller Explosive Growth provides an in-depth case-study revealing the GENIUS TACTICS tinder used to grow its online dating app to millions of users.

Experienced affiliate marketing professional Filipe Dominguez shares a campaign case study on how he tested the Video Slider ad format for a localised dating offer. Introduction I had been using the Instant Message format on ExoClick for a while now to convert various dating offers. But I was seeing a drop in conversions in Spain, so my ExoClick account manager recommended that I test the Video Slider format, which is similar to the IM, sliding in from the bottom right of the webpage.

I had tested dating offers with video ads before, using pre-roll in-stream and that had worked quite well, so I already had the content for the ads. So here are the results of my first test using the video slider for dating. Creative As Spain was still gradually coming out of lockdown, I concentrated more on the online flirting angle as physically meeting was still difficult, so I chose a simple 22 second video ad creative that showed some different dating profiles, images of a guy and a girl video chatting on a laptop and mobile with 4 texts translated into Spanish :.

I set the maximum I was willing to pay at 0. I used the Bidder to optimise this test because once I set up the Bidder I could leave the campaign running while it automatically blocked ad zones that were not performing for me. Goal 1 was set as pre lander page visitors which totalled 79,, Goal 2 was people who clicked through to the sign up page totalling 1, and Goal 3 were my sign ups which generated When I was using Instant Message I was getting around 0.

Conclusion By adapting my campaign to market forces lockdown and repurposing existing video content I think the strategy definitely worked. As I stated, this campaign was only a test to see if i could convert dating offers with the video slider format and i was pleased with the results.

Temptr: A dating mobile app case study

But I had an idea of how to increase these funds. I decided to choose a dating offer on Tier 3 countries. I assumed that dating is a vertical that will always be popular and traffic in Tier 3 countries should be minimal. I opted for the Hypercentage network because there are a lot of GEOs and suitable dating offers. The manager provided me with the following countries and carriers:.

Lately, I have stumbled upon a number of blog posts discussing bad online dating profiles. Some cover biggest turn-offs while others re-post the offending profile.

Ask for the best converting offers from your Advidi AM. Dating is stronger than ever with Advidi. They also refresh their offers with new databases frequently, which helps you to bring the users that you had already brought before. The average bid was 0. We had to bid higher in premium GEOs i. Scandinavia, Switzerland, etc.

To get the best results possible, we translated all headlines, brand names, and banners to the language of the LP. Hence, we always use all creatives in German. During the first days, we saw traffic volumes growing from a few thousand impressions to over a few million a day.

Facebook Dating: A Social Media Case Study

Emily “After a host of unsuccessful relationships that began offline, I began to realise that although I often met people that I got on well with, we didn’t share the same values, and that created problems further down the line. I studied psychology at university and was really interested in dating; what brought people together and kept them together. I knew that eHarmony had been started by a relationship psychologist and that the site had been well researched, so I wanted to see if it worked.

Like pineapple and pizza. This was a UX study– as such I was seeking only to design and plan with user-centric design philosophies, not to build a finished.

But our ideas about attraction and love are actually being shaped there. Not too long ago, relationships and dates would largely be limited to the people you encountered in real-life, but with the advent of online dating, all of that has changed. With an elegant experimental setup that was configured in iMotions, Tom and colleagues were able to present 27 participants with a Tinder replica, asking them to accept or reject swiping right or left, respectively the photos of 30 potential matches.

As the stimuli are essentially so simple, it is relatively straightforward to manipulate each image, to see how the changing of each parameter affects the outcome — if the participant desires the person in the image, or not. As Tom stated:. With this approach they were able to extract information about brain activity while the participants looked, and reacted to the images.

Case study: European dating app Lovoo turns to Leanplum for A/B testing

This study evaluated two top online dating sites for usability – eHarmony and Match. Users shared their experiences and perceptions of the two sites in interviews and eye-tracking research was conducted. The results were interesting and pointed out issues with technology facilitating emotional connection and chemistry between users.

You are here: Home / Case studies / % ROI With dating offer on Evadav Push Notifications Advertising Network to share their case study!

To browse Academia. Skip to main content. Log In Sign Up. Download Free PDF. A collective case study of relationships made on Tinder: A sociocultural approach towards online dating in India. Ashish Jain. Lukshya Madan. Madan iiitb.

The Science of Online Dating: A Case Study (and How to Find the Perfect Tinder Image)

When Bumble entered the dating app scene in , the mobile application immediately gained attention as one of the first online dating services that specifically cater to women. The app creator, Whitney Wolfe Herd, co-founded Tinder and decided she wanted to offer something different for women. Wolfe Herd saw the common problems women face when dating online and developed a solution to improve the experience.

Temptr: A dating mobile app case study. “Temptr™ is where it begins. A proper place to meet people. It’s everything you’ve always wanted from a social.

This time we want to highlight a successful case that was achieved by an affiliate marketer out there on the internet. The offer was picked from CrakRevenue affiliate network. CPA payment model was well known to me, I had to bring a relevant target audience and make them register, thus leaving their personal data. Nothing out of the ordinary here. A user has to enter his personal details on the main page. After that, they are asked to enter the verification code that had been sent to the provided email address.

This security measure made sure that there will be no bots registering.


A proper place to meet people. It’s everything you’ve always wanted from a social discovery app. It’s world dominating. Quite simple really and our pledge is to keep Temptr FREE, fun and the fastest, easiest way to meet people. Instead of a multi-step registration, asking for many pieces of information from the user, we import Facebook data to automatically perform this task. Accounts come pre-populated with data such as name, age, gender, profile images, gender preferences, and so on.

A great mobile app can make you stand out from the crowd. Digital Authority Partners built a dating app for a client, increasing their brand awareness.

Dating sites are all basically the same. The same criteria are used to match people. This app was going to be different. We developed an online dating platform, which matches people based on interest and location. But it also includes birth charts, horoscopes and compatibility scores to determine compatibility. DeathPenaltyFail campaign pushes for the repeal of the death penalty in the US.

More than a simple website, the campaign needed to control the message…. Doctors were few and far between and refilling prescriptions was tricky. Local people needed help Road safety is a big problem in rural Portugal.

Case study – dating a patient

So, I decided to solve this problem with the design. After making a few assumptions myself, I asked a couple of friends to support or contradict my assumptions with data, and help me find any other pain points. I came up with a couple of solutions. Making it an easier and quicker way to know if you like someone or not based on their look and personality. I moved all the questions and answers together, then you can see the top songs.

But if you select your favorite music it shows better your musical taste.

Case Study — Online Dating App About the app — It is a location based, mobile dating and social network app that uses geolocation to.

AIVA set out to revolutionize the way people meet by leveraging artificial intelligence to match users with similar preferences. We also developed a go-to-market launch strategy. Skip to primary navigation Skip to content Reimagining social networking with an intelligent app Social Networking. Emerging Technologies. Discovery DAP analyzed the current social networking market and defined product-market fit. We suggested features that would give AIVA a competitive edge in a crowded marketplace, and identified the machine learning algorithms needed to deliver highly accurate recommendations.

Additionally, we defined UX requirements for the new app experience. Solution DAP delivered an exhaustive product strategy. We provided product recommendations and suggested app improvements to increase user adoption, and designed the new user experience. Finally, we built machine learning algorithms that could analyze millions of data points to deliver highly personalized matches. Results Built an innovative AI-driven app. Overhauled the AIVA user experience.

Validated market adoption pre-launch. See our other work.

Inside OKCupid: The math of online dating – Christian Rudder